Aol?s Patch Taps Ad Tech Startup PaperG To Boost Local Ad Sales In Over 100 Markets

Traditional publishers and fledgling digital publications alike are trying to find the best ways to monetize their content on the Web and take advantage of the benefits offered by hyperlocal content and the targeted advertising that (should) come with it. PaperG, an advertising technology startup founded in 2007, is trying to become that go-to solution for small and established online publishers that are looking for a quick and easy solution for their hyperlocal advertising needs. Today, the startup is announcing that it will be providing its local display advertising technology to AOL Inc.?s hyperlocal platform of sites, Patch.com. (Disclosure: TechCrunch is owned by Aol.) PaperG's technology will be released in over 100 of Patch's markets, enabling Patch sales teams access to PaperG's instant ad creation, management, and optimization tools for their litany of local advertisers.

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